New Studies Indicate Shift in Attitudes about Ads
NEW YORK – A new study indicates consumers prefer opt-in mobile advertising over traditional digital ads like pre-roll and display by a nearly 2-1 margin (54 percent versus 29 percent). ...
NEW YORK – A new study indicates consumers prefer opt-in mobile advertising over traditional digital ads like pre-roll and display by a nearly 2-1 margin (54 percent versus 29 percent). ...