Valencia, CA — When the pandemic physically separated brand ambassadors from customers, System JO turned to video to stay connected with resellers. Rather than focus exclusively on trainings and product demos, JO went all-in with a streaming video show highlighting the industry’s people and other happenings.
Entitled “All Lubed Up and Nowhere to Go,” the live webcast is a full-fledged talk show complete with production staff, guest features and a huge social media component that allows for broad interactivity. Each week, hosts Tori and Ryan McCrobie take to the “air,” streaming their content live to the industry’s popular Facebook groups – SPAM and Pleasure Professionals Place. Additionally, the show goes live on its own page: facebook.com/andnowheretogo.
“Our only goal with the show was to give something back to the retailers,” explained Ryan McCrobie. “2020 beat on all of us pretty hard, so we wanted to do something that highlighted topics that meant something to everyone who’s just trying to make it work.”
With 25 episodes under their belt, the teams at “All Lubed Up” (ALU) and JO are taking what they’ve learned and cranking things up a notch. Having gained several hundred industry followers since the show’s inception, as well as dozens of guests representing brands and retailers alike, the opportunity to build connections is stronger than ever.
“We’re adding new topics and new segments – and prizes – every week,” Tori McCrobie said. “We’ll start a conversation with a guest and it can lead to a whole range of new ideas on how we can highlight the amazing people in this industry.”
“All Lubed Up and Nowhere to Go” streams live every Thursday at 6pm Pacific on Facebook. Replays can be seen there, as well as on the show’s website alllubedupshow.com.
To contribute segment ideas, request a guest appearance or just to connect to the ALU team, interested brands or retailers may email jamie@alllubedupshow.com.
