Cyberspace – The summer months are quickly approaching and as the snow melts away from the sun, what’s known as the summer slump for online activity due to consumers venturing away from the comforts of their computers to explore and entertain outdoors begins.
While several are equipped and prepared for up to 30% decline in productivity due to previous history in online sales, countless scurry in search for solutions to counteract the decline too little too late.
Here are some simple to implement suggestions from Mobius Payments as a reminder to those who need to be enlightened or for those who are unaware of what’s to come in the months ahead.
Consider running a contest or making summer bundle promotions offering your consumer more bang for their buck. Sales where prices have been slashed in comparison to normal rates tend to draw attention and interest if marketed correctly.
Invest some time getting educational, promotional or simply entertaining newsletters drafted that can be set up for future activation. Be sure to keep the newsletters basic, refrain from text heavy data and stick with bold images to capture your consumer’s attention.
Ensure that your newsletter displays sufficiently on a mobile device without having to zoom in as this can often be a deterrent if the promotion is not responsive on mobile devices.
Increase your social media presence to capture all those who are constantly posting summer adventure snaps as this heightens your changes of engagement.
Find intuitive and summer related topics to post about. Keep your followers in the know with all promotions and even consider tossing a discount code or a 1 month free membership out there to generate interest.
Wednesdays are proven to be the highest converting day of the week during the summer months, providing on average 16% of weekly sales so be sure to take advantage of this fact when scheduling your posts.
Have some entertaining video’s made and distributed via resources such as YouTube. If you’ve not dipped your toes into video marketing exposure, then the summer is the time to tinker, become educated and discover a new way in which to expand your current market.
Use the summer to reflect on previous month’s statistics and how you can improve and expand upon. Allocate a portion of time to go through your website to ensure that it’s still in working order, especially your check out page and process. Or maybe seize the opportunity of the season to acquire your own merchant with Mobius Payments which provides you with full control while increasing sales by a minimum of 5% without effort.
There are numerous ways to help keep the summer rays from burning your sales to a crisp but it’s up to you to determine what will suit your summer schedule.
To learn how Mobius Payments can help you this summer email info@mobiuspayments.com or visit MobiusPayments.com
