LOS ANGELES – Screaming O debuted its Summer 2016 collection — a dozen new products with a bold color palette — during the ANME Founders Show in Burbank. The collection consists of six vibrating rings and a series of vibes in clever new shapes. All feature lab-tested, body-safe materials.

The vibrating rings feature flexible motors that provide stimulation to erogenous zones most traditional rings can’t reach. The Dangle, GO Q, and Dongle cock rings offer cleverly placed vibration that provides hands-free testicle and perineum massage, while the PrimO Minx cradles the clitoris between two vertical “fins.” The ’Orny boasts super-flexible “horns” that flutter and flicker with vibration, and the OmegO features a vertical Vooom! Bullet motor, the industry’s first bullet-shaped mini vibe to feature a low-pitch motor for deeper, more penetrating vibration.

Two of the most unique shapes of the season include the Doodle and You-Turn, both made of body-safe silicone and powered by the rumbling Vooom! Bullet. The Doodle is a handheld mini-vibe that pinpoints vibration with a solid pleasure ball. The You-Turn 2-Finger Fun Vibe enhances the signature “come hither” G-spotting motion with rumbling vibration. Simply loop two fingers through the silicone loop for powerful G-spot massage combined with clitoral stimulation. For additional pleasure, the You-Turn doubles as a stretchy, vibrating cock ring.

Also in the lineup are two additions to the popular Vooom! series: the Vooom! Vibe and Soft-Touch Vooom! Bullets. New Vooom! Vibes are deep, rumbling mega-sized massagers powered by a low-pitch motor and made of body-safe ABS plastic with large push-button activation. New Soft-Touch Vooom! Bullets feature three speeds plus pulsation and a silky-smooth coating.

Following the success of the PoP Vibe, Screaming O also released the PoP Rabbit, a clitoral vibe that features an elongated, angled neck and flexible, 100-percent True Silicone™ “ears” that transfer vibration all the way to their tips. For more intense massage, simply flip the vibe around for a smooth, rounded surface that glides across the skin.

Last but not least, Screaming O has updated its best-selling My Secret Panty to include a new sophisticated black color. The popular vibrating panty set features a 10-function remote-control bullet that fits securely into matching lace panties (included) to make it easier than ever for couples to play in public.

“We are debuting a balanced mix of cock rings, clitoral vibes and couples toys this summer in color palettes that offer a modern and sophisticated touch, all while staying true to the Screaming O look,” account executive Conde Aumann said. “We make it easy and affordable for people to enjoy more satisfying sex by providing creative and functional sex toy designs. It’s something the Screaming O team takes great pride in.”