This October, performers on global cam site Stripchat are honoring Breast Cancer Awareness Month by spreading the word about self-exams — using their cam shows. Throughout the month, the site will releasing and promoting uncensored videos of performers doing breast self-checks, reaching a vital audience in a way that mainstream media can not.

The project began as outreach to cam models themselves — the platform has over 150K women camming — but quickly grew in scope. The video will also be featured online by the tube site xHamster.

Stripchat is releasing its first video today, with cam star Eva Diamond. In the video, Diamond talks with other models about the importance of the self-exam, as well as the exact technique needed to do one successfully.

“Adult sites have a unique opportunity to fight breast cancer,” says Max Bennet, Vice President of New Media at Stripchat. “With their censorship, mainstream social media sites are failing us. Facebook, Instagram and YouTube can’t even show a nipple, let alone a full self-exam. Organizations like Planned Parenthood and public health department are limited to cartoon illustrations. Performers can show the world not only how to perform a self-exam accurately, but are uniquely positioned to talk about it without creating fear and stigma.”

Stripchat is encouraging its performers to upload their own videos to Twitter using the hashtag #StripchatSelfCheck. The company will highlight participating models on social media as well as its own site.

This isn’t the sites first foray into public health. In August, Stripchat launched an initiative connecting its audience with live cam sexual health therapy, a project that will expand in the coming months. Bennet says 1 in 5 of the site’s visitors are women.

“As an industry, we have an obligation to use our tools to improve the lives of our models and the women in our audience,” says Bennet. “Sex and sexual health education are dismal in the US, and close to non-existent in many parts of the world. We are going to reach the people other mediums don’t.”

How to Check Yourself for Breast Cancer (Stripchat)

CONTACT:
Max Bennet
Vice President, Stripchat
max.bennet@stripchat.com