Performer and director Stormy Daniels has traveled to Peru to christen a Penthouse-sponsored car that will be competing in the upcoming Dakar Rally. Champion racer Olga Rouckova will be driving the vehicle in the actual event.
This year’s event marks the Penthouse brand’s arrival into the world of motorsports.
“I have a wonderful and long-standing relationship with Penthouse and I love to travel so needless to say I jumped at the chance to head to Peru to help promote the Penthouse car at the Dakar Rally Race,” Daniels said.
“The trip was even better than I hoped it would be. I had so much fun meeting the race team, posing with the car and interviewing our badass driver Olga!” she added.
Known also as simply “The Dakar,” the event is an annual rally race organized by the Amaury Sport Organisation (ASO). The race is an endurance event held on very tough terrains and featuring true off-road vehicles. Most rallies held since the event’s inception in 1978 were from Paris, France to Dakar, Senegal, but security threats led to the cancellation of the 2008 rally. Races since 2009 have been held in South America — including Peru.
This year, the rally is being held held from January 6 to 17. The 10-stage race features a variety of off-road vehicles in four classes and covers 3,100 miles of sandy dunes, rocky terrain and intense desert. Rouckova is one of 17 female competitors in the race comprised of 334 racers in total. Though the gender balance of the drivers is clearly skewed, the 2019 Dakar Rally hit a huge milestone with the most women drivers to date — empowering women around the world to showcase their competitive skills.
“We were excited to have Stormy, a female pioneer of challenging endeavors, on location to support Olga. It is a great opportunity to focus on the achievement and great potential of all women who challenge the status quo,” said Catherine Brandt, COO of Penthouse World Media LLC.
“The Dakar Rally is a grueling and difficult race, and we’re honored to support Olga who is the epitome of courage, beauty, determination and talent. She is a great ambassador for PENTHOUSE and its free-thinking, unstoppable spirit,” Brandt added.
As sponsors, Penthouse provided financial and promotional support to Rouckova by way of marketing and advertising, as well as media opportunities during the race.
“I am thankful to Penthouse for their faith and support and to Stormy for sharing her star with us on this exciting day,” Rouckova said.
Born in the Czech Republic, Rouckova is an accomplished quad racer and has participated in a number of competitions including the FIM BAJA Europe for three years (finishing every race on the podium) and the Merzouga Rally in Morocco.
