LOS ANGELES, Calif. – Steven Grooby, owner and CEO of leading trans adult studio Grooby was recently inducted into the AVN Hall of Fame, an honor that coincides with his company’s thirtieth anniversary of operation.
“What an honor to be listed alongside some of the esteemed names here and to be inducted into the AVN Hall of Fame on our 30th year in the adult industry makes it all the more poignant,” Grooby said. “Thank you to AVN for this recognition, and to all the Grooby employees, models, members, and industry friends past and present who have supported me on this journey. I’m very grateful for the recognition.”
As noted in the announcement, Steven Grooby has “a long history as an outspoken advocate of the trans adult industry,” joined the board of the Free Speech Coalition in 2022 and “continues to use his voice to speak on numerous issues integral to the progress of the industry.”
Founded in 1996, Grooby is recognized as a leading producer of trans erotica, with nearly three decades of experience “pioneering inclusive and affirming adult content,” the announcement observed, adding that his company has “built a global reputation for its commitment to diversity, authenticity, and ethical production practices—centering trans performers and pushing the industry toward greater representation.”
Grooby’s extensive portfolio includes over 30 distinct websites, multiple award-winning DVD lines and several streaming platforms, offering fans a broad range of content featuring both rising stars and well-established trans performers.
“As the first company where many of the industry’s most prominent trans performers make their adult debuts, Grooby has long served as a launching pad for countless beloved trans performers,” the announcement noted.
Grooby is also the host of the Transgender Erotica Awards (TEAs), an “industry-wide celebration spotlighting trans excellence in adult entertainment.” The 2026 TEAs are scheduled for March 8 at the historic Avalon theater in Hollywood, with the official pre-party slated for March 6 at the Avalon’s connecting property, the Bardot.
For more information about the company, go to Grooby.com and follow them on X @groobydotcom. For more information on the Trans Erotica Awards, go to TheTEAShow.com.
