ATLANTA, Ga. – Pleasure product retail brand Starship Enterprises has announced its updated executive leadership team, “marking a new chapter of strategic growth, operational excellence, and people-centered leadership,” the company said.
“Built almost entirely from within, this newly structured executive group reflects Starship’s long-standing commitment to developing talent, celebrating diverse leadership paths and creating a workplace where passion, integrity, and performance thrive,” Starship added in the announcement. “As Starship continues expanding its 21-store footprint across the Southeast while strengthening its e-commerce, private-label, and operational infrastructure, this leadership evolution positions the company for its next phase of sustainable, values-driven growth.”
Starship’s executive leadership team includes:
Kelly Rogers CEO, President, Owner & CFO: Leading the company as its CEO, President, Owner, and CFO, Kelly oversees the full executive leadership team “while setting the company’s strategic direction and long-term growth initiatives,” Starship explained.
“Kelly plays a central role in new store development, expansion strategy, and building the operational and technological infrastructure that supports Starship’s continued success,” the announcement added. “In addition to executive leadership, Kelly oversees internal and external accounting, legal functions, IT, and software systems. His background in law enforcement, IT, and security systems gives him a rare combination of operational discipline and technology-driven problem-solving that has helped Starship navigate both regulatory and economic challenges.”
“Starship has always been about people first — our customers, our teams, and our partners,” Kelly said. “This leadership team represents decades of passion, dedication, and growth within our company. I’m incredibly proud to be working alongside leaders who truly understand our culture and who are deeply committed to taking Starship into its next era.”
Tiffany Hope Rogers. Executive Vice President: As Executive Vice President, Tiffany Hope Rogers “oversees and supports Starship’s Vice President team while driving brand and marketing strategy, leadership alignment, private-label growth, and company-wide strategic planning.”
The announcement noted that since joining Starship in September 2018 as a District Manager, “Tiffany has quickly risen through the organization — becoming Vice President in December 2019 and Executive Vice President in April 2025. She is deeply passionate about pleasure-based education, inclusive leadership, and helping teams grow through clarity, purpose, and intentional change.”
Richard Rogers, Vice President of Distribution & Partnerships: Richard now serves as Vice President of Distribution and Partnerships, “overseeing purchasing, warehouse operations, and vendor relationships across the organization.”
“Richard began his Starship career in January 2007 at just 18 years old in an entry-level warehouse role,” the announcement noted. “He quickly built expertise in purchase order cycles, vendor relationships, and category planning, becoming an Assistant Buyer in 2009, a Buyer in 2010, and Starship’s Lead Buyer later that same year.”
The announcement added that “after gaining additional industry experience outside the company, Richard returned to Starship in 2021 and, by 2024, had rounded out his purchasing experience across every major category — including pipes, the only department he had not previously overseen. Since returning, Richard has driven significant cost savings and improved purchasing performance, leading to his promotion to Purchasing Manager and then Vice President.”
Joseph Cheek, Vice President of Operations: Joseph “Joe” Cheek now steps into the role of Vice President of Operations, “overseeing all store operations and headquarters-level operational support across Starship,” according to the announcement.
“Joe began his career with Starship in 2008 as a store clerk and steadily rose through the ranks, becoming a Store Manager, District Manager in 2016, Lead District Manager in 2024, and now Vice President of Operations in January 2026,” the company explained. “Throughout his tenure, Joe has been instrumental in strengthening operational standards, improving store-level performance, and developing leaders through accountability, coaching, and behavior-based leadership development. His leadership style blends high expectations with genuine care for people, ensuring that performance improvements are both sustainable and culturally aligned. In his new role, he will focus on advancing operational excellence, expanding leadership depth, and positioning Starship for long-term success.”
Starship said its updated executive structure “reflects one of the company’s proudest traditions: promoting from within and investing deeply in its people.”
“Every member of the leadership team — from warehouse to sales floor to corporate strategy — has grown inside the organization, carrying Starship’s values into every decision,” the company added.
For more information on Starship Enterprises, go to ShopStarship.com.
