HUNTINGTON BEACH, Calif. – BDSM products manufacturer Sportsheets has announced its Velvet Noir Collection is now shipping with “early sales exceeding expectations” according to a statement released Thursday.

“This sophisticated new collection brings a bold, luxurious edge to the market, and demand has been strong right out of the gate,” Sportsheets added, noting that “retailers and industry partners can experience Velvet Noir firsthand next week at Altitude Intimates in Las Vegas, where it will be on display alongside Sportsheets’ full product catalog at booth 326.“

The company said the “entire Sportsheets sales team will be in attendance, including Brand Ambassador Rin Musick, Product Line Manager Emily Silva, EVP Kelly Sofferman, and CEO Julie Stewart, to connect with customers and showcase the latest innovations.”

Sportsheets also announced it has hired Elyse Bonner to serve as the company’s new Marketing Manager.

“Previously with DG Brands, Elyse brings a wealth of experience and fresh energy to the team,” Sportsheets said in the announcement. “This will be her debut show with Sportsheets, and she looks forward to meeting everyone in Las Vegas.”

Early last month, Sportsheets announced it had promoted Kelly Sofferman to the role of Executive Vice President, saying that “since joining the company over three years ago as Brand Marketing Manager, Kelly has continuously taken on expanded leadership responsibilities, most recently serving as Commercial Director.”

Sportsheets CEO and Owner, Julie Stewart, called Sofferman “a dynamic leader who has earned the trust of our employees, customers, and partners.”

“Her ability to inspire teams, foster innovation, and execute with precision makes her the perfect person to help steer our company into the future. We are thrilled to see her take on this well-earned role,” Stewart added at the time.

Customers interested in meeting with the company at the Altitude Intimates show can schedule an appointment through their Sportsheets sales representative.

For more information on Sportsheets and the products offered by the company, go to Sportsheets.com.