Sportsheets is thrilled to announce the launch of its rebranded Edge® line, a premium brand designed to meet the evolving desires of customers deep in the BDSM community. With nine innovative products now shipping, Edge® blends modern design with top-tier functionality, providing kink enthusiasts with new ways to take their play to the Edge®.
As Sportsheets’ premier brand, Edge® has been reimagined with a focus on high-quality faux materials, sleek aesthetics, and updated functionality to appeal to both new and seasoned practitioners. Each item is designed to encourage authentic experiences, from refined impact tools to versatile restraint systems, showcasing Sportsheets’ commitment to delivering high-quality, luxury products that cater to a range of desires.
Julie Stewart, CEO of Sportsheets, shares her enthusiasm for the rebrand, stating, “The reintroduction of Edge® marks a new chapter for Sportsheets. We’ve listened to our customers’ needs and leaned into our experience to deliver a line that represents our commitment to quality and customer satisfaction. Edge® speaks to the heart of who we are: passionate about intimate discovery and dedicated to enhancing connection through beautifully designed products.”
The rebranded Edge line represents a strategic move for Sportsheets as it reinforces its position as a leader in the BDSM market. The revamped brand includes staples like the fan-favorite Edge Spreader Bar, as well as newly engineered items, all of which are crafted to provide lasting quality and memorable experiences.
Julia Harney, Sportsheets’ B2B Sales Manager, has seen immediate interest in the Edge® brand from distributors and retailers alike. “Our retail partners are responding incredibly well to Edge’s new look and feel. We’re confident that these products will resonate with consumers looking to deepen their intimate connections with beautifully crafted, trusted essentials.”
Kelly Sofferman, Commercial Director at Sportsheets, underscores the importance of aligning this rebrand with the company’s core values. “Edge epitomizes our dedication to inspire meaningful impact and fearlessness in intimacy,” says Sofferman. “This rebrand isn’t just about refreshing a product line; it’s about renewing our purpose and commitment to the people who seek Sportsheets products to enrich their intimate lives.”
The nine Edge products are now available for immediate shipping. As the premier brand in Sportsheets’ portfolio, Edge will play a crucial role in setting the company apart in the BDSM industry and beyond.
For more information on the Edge brand or product availability, please view the Edge Sales Guide or contact our sales team sales@sportsheets.com.
