YNOT – For creative people of any type, one of the disheartening truths about the commercial landscape in the internet age is that self-promotion is an absolute must. Gone are the days when performers, directors, writers and other artists could do what they do best and rely on a studio or publisher to handle the public image.
Today’s creative entrepreneur is responsible for every aspect of his or her success, not just the creative endeavor. Even more intimidating: There is no one-size-fits-all approach. Instead, each niche within each genre or field responds best to sometimes arcane tactics known only to insiders.
Alternative model Catherine Tayler knows how daunting a realization that can be, which is why she recently launched AltGirl Media.
“When I first got into the business four years ago, I had no clue about any of the fantastic ways out there to promote myself,” Tayler said. “As I learned, and keep learning, I realize how great the tools available to me have been in maintaining and building my brand.
“I started dealing with a lot of alternative girls who have a ton of potential but nothing to market what they have,” she added, “That’s when I thought of AltGirl Media.”
AltGirlMedia.com is a one-stop-shop for alternative models who want to build or rebuild a brand, design or redesign a website or logo, or create a strategy to build lasting success.
“We are dedicated to provid[ing] everything you need: logo design, web design, graphic design, branding, marketing, consulting, social media … you name it,” Tayler said. “And we take an immense pride in building unique products for our clients.”
