DALLAS, Texas – The Southern Pleasure Adult Retail Expo gets started this Friday, December 13, giving attendees the chance to “experience a groundbreaking convergence of adult retail, education, entertainment, and lifestyle,” the show’s organizers said.

The event runs from December 13-15 at the Renaissance Dallas Richardson Hotel and offers a wide variety of events and performances.

“With a mission to bridge the gap between retailers, content creators, and consumers, this Texas-exclusive expo fills a long-overdue void in the adult industry,” the show said in a statement released today. “Whether you’re seeking education, inspiration, or entertainment, Southern Pleasure Adult Retail Expo delivers it all.”

The event’s founder, Freddy Turner, said the Southern Pleasure Adult Retail Expo “has been needed since 2015, and now we’re pulling together every element to focus on the future, not the past.”

Turner added that the Expo was “created after years of touring and gathering insights from consumers and professionals. What started as smaller events has evolved into a large-scale celebration of connection, education, and inclusivity.”

“I’ve done events around the world, but I saw true excellence working with these curators,” said Sir Leezus, a past participant.

Highlights of the event include appearances by performers and creators such as award-winning adult star, Penthouse Pet, and AVN Award Winner Misty Stone; renowned sex educator, adult film actor, and co-owner of Royal Fetish Films, King Noire; major brand content creator and adult film actress Jenna Foxx; Jesse Pony, the celebrated star of 49 films with over 6 billion views worldwide and Sugar Brown, an internationally touring burlesque submissive and fan favorite.

Live performances and exclusive events will include “Dominatrix Showcases” featuring The Commandant, Lady Jade X, Sir Leezus and others; workshops and panel presentations in which attendees can “learn rope play, foot fetish techniques, role play, marketing strategies, and lifestyle understanding;” VIP experiences in which attendees can “immerse themselves in the Dungeon Experience” or “relax in the Love & Lust VIP Lounge;” and the Pineapple Dice Casino Game Night After Party, described as a “unique blend of fun and networking.”

Attendees also will have the opportunity to explore products and services from a variety of industry-leading vendors, including Adam & Eve, The Kink Shop, Kinkyhut.com, NationalSex.org, Prism Health North Texas, Lapin Couture and over 20 other brands.

Tickets for the Southern Pleasure Adult Retail Expo are now available through SouthernPleasureExpo.com and Eventbrite. Optional packages include Friday Ladies’ Night, VIP Packages and 3-Day Couple VIP Passes.

For those who can’t make it to the Southern Pleasure Adult Retail Expo in person, the event will be livestreamed on GTVnow.com.