DALLAS – Sliquid has made going hair-free an animal-friendly experience with Sliquid Smooth, an all-natural shave cream boasting a 100-percent vegan formulation. Free of lanolin, an animal byproduct most often found in both hair- and skin-conditioning products, Sliquid Smooth employs plant-based alternatives like shea butter and plant cellulose to give retailers the vegan-friendly skincare many consumers prefer.

“Awareness of vegan-friendly ingredients has soared over the past few years, but many retailers and consumers aren’t aware that lanolin is the skin-conditioner of choice by many manufacturers of almost every other shave cream available,” Sliquid Vice President of Sales and Marketing Michelle Marcus said. “Lanolin is an animal by-product that has been known to irritate sensitive skin, so we set to work to create a naturally superior shave cream that maintains its lush, velvety texture with the addition of botanicals and plant-based ingredients. This offers our retailers and consumers peace of mind before purchasing and helps maintain loyal, long-term relationships with the Sliquid brand.”

The collection boasts three scents, each infused with essential oils. For those sensitive to fragrance or who simply prefer products with no aroma, Sliquid Smooth also is available in an unscented version.

Sliquid Smooth offers consumers a spa-quality choice void of harsh preservatives and animal-based conditioners that may irritate sensitive skin.

“We’ve found this to be a key selling point when educating both retailers and consumers about how Sliquid Smooth differs from most other shave creams out there,” Marcus said. “We are proud to be able to educate the masses in this way to help them make a more cognizant choice.”

Sliquid Smooth is part of the Balance series of spa-inspired body care products packaged with bold colored labels accented with metallics that artfully match the sophisticated and luxurious blends inside. Merchandised for adult and mainstream retail, Sliquid Balance offers stores a modern and well-appointed crossover that appeals to discerning shoppers.