Dallas, TX — Natural intimates manufacturer Sliquid recently announced their new marketing and educational campaign, “Sliquid 101.”
The “Sliquid 101” campaign was born out of the various questions Sliquid’s customer service team receives on a daily basis. The questions range from “What is the difference in water-based and silicone products?” to more complex questions, such as “I have multiple sensitivities, so which [formulation] is going to work best for me?”
Clearly, people were seeking this type of information, both about Sliquid and — presumably — about lubes in general. For this reason, Sliquid has taken their product education directly to the consumer via an accessible, streamlined quiz.
“Our marketing and sales team have put together something truly original for our customers and vendors to enjoy. It’s not all fun and games though. ‘Sliquid 101’ is real-time product education, for all consumers who are conscious of buying a product that is going to work for them and address their specific needs,” said Dean Elliott, Sliquid’s CEO.
“I am excited to see our brand grow, not just in product SKUs, sales, and employees, but also in ideas and concepts that come to fruition through the creative and innovative minds behind this Sliquid 101 campaign. I am very proud of the entire Sliquid team for all their hard work on this campaign,” Elliott added.
The “Sliquid 101” campaign’s main component is an interactive quiz, which is available now at https://sliquid.com/sliquid-101/. The quiz consists of five questions that calculate a result based on the answers provided, which will land the customer on a page containing pertinent information about the recommended Sliquid product they should use — and why.
As part of this learning experience, Sliquid has produced original videos featuring Sliquid expert Michelle Marcus. Marcus is there to convey the information in a direct, clear and personalized way. The video content offers viewers foundational knowledge regarding what products they should be using and then links them to the site to learn more about the items, as well as to purchase if they wish. Viewers can add a bottle of the product they land on directly to their cart without ever leaving the quiz.
“The ‘Sliquid 101’ campaign is the culmination of months of work put forth by a creative team that I am unbelievably proud to be part of. Together, we have crafted a comprehensive, strategic marketing initiative that deviates from the traditional photo campaigns of yesteryear and positions Sliquid a step above the rest by offering our customers a more innovative way of connecting with our brand,” said Erik Vasquez, Sliquid Marketing Director.
“When it comes to marketing, companies must think outside the box and meet their customers where they are at… and that is online. Moreover, when it comes to branding, companies must be bold and direct in their mission. For Sliquid, this meant taking product education to a digital platform, and making it accessible to our end user so that their intimate product purchases are thoughtful and educated,” Vasquez added.
Sliquid has also created original artwork for the campaign, which is visually reminiscent of educational learning. The chalkboard, back-to-school theme will be released one at a time, once a week throughout the Fall, along with information about the product. This imagery and the data will be posted on all social media platforms.
Online retailers and bloggers can request their customized Sliquid 101 quiz by visiting https://sliquid.com/sliquid-101/quiz-request/.
Lack of sex education or, more egregiously, inaccurate information masking as sex ed is a significant source of wider social confusion regarding sex — and also sex media and related products. It’s great that Sliquid is doing its part to educate the public accurately about its products and lube in general. Though this won’t solve the problem, every bit of effort helps.
