CHICAGO – SK Intertainment Inc., parent company of the redoubtable Mr. Skin franchise, has expanded even father into the world of the weird. In late January, the company announced it has acquired two more online properties and will manage two others, all of which display the original operation’s signature chauvinistic snark.
The company calls the items in its portfolio “men’s pop-culture entertainment blogs.” The recent acquisitions — WWTDD.com, LastMenOnEarth.com, Egotastic.com and EgotasticAllStars.com — are traffic magnets for disaffected millennials.
WWTDD, or “What Would Tyler Durden Do,” deals primarily in celebrity rumors and criticism, with the occasional barely clad hottie thrown in for good measure. The mission at Last Men on Earth, evidently, is to criticize absolutely everyone using the foulest language possible. The blog bills itself as a wall of male solidarity against rampant feminism and the last bastion of the politically incorrect. [Ed.: Whining is unattractive, gentlemen. Just sayin’.]
Much like Mr. Skin, Egotastic and Egotastic All Stars, owned by Relativity Media, are devoted to uncovering celebrity “wardrobe malfunctions” and other incidents of public exposure, plus testosterone-driven game and movie reviews. SK has assumed hosting and marketing for the two sites, which claim to receive more than 200 million page views monthly from 10 million 18- to 49-year-old males.
“What’s not to love about Egotastic?” Jim “Mr. Skin” McBride asked. “I’ve been a daily reader for almost 10 years now. With a ton of compelling content and a large, loyal audience, we’re eager to bring the site to new heights by adding it to our network.”
