SAN FRANCISCO – A new mega-site brings together six once-separate gay BDSM sites under one umbrella: KinkMen.com. Users are now able to access Kink.com’s entire library of gay content — from sites formerly known as BoundGods.com, MenOnEdge.com, NakedKombat.com, ButtMachineBoys.com, BoundInPublic.com and 30MinutesOfTorment.com — in one place for one flat monthly membership fee.
For Kink.com, the move to a centralized site represents a new era. Rather than maintaining nearly two dozen individual sites, the company has begun developing packages of content and allowing users to purchase all-access passes. Early testing showed conversion numbers far above individual sites.
“The adult consumer is willing to pay more for quality content,” said Director of Marketing Matt Slusarenko. “When we looked at our numbers, we saw that members were often switching between sites, canceling one membership to start another. By offering more, we’re able to not only provide a better product to consumers, we’re able to offer something that delivers more revenue to us, and to affiliates.”
The launch of the KinkMen mega-site dovetails with a massive rebuild of Kink.com’s affiliate program, KinkyDollars. Current affiliates will be prompted to make a quick, painless conversion to the new platform on their next visit. New promotional material is available specifically for the KinkMen launch.
Existing affiliate accounts for individual sites will continue to work, and the affiliate payout will remain at 50-60 percent recurring revenue. However, Slusarenko said he expects affiliates quickly will move to promoting KinkMen exclusively.
“The numbers on the KinkMen.com all-in-one site have been amazing, and I think affiliates are going to see the value of promoting it over the traditional sites almost immediately.”
