Adult performers Siri Dahl and Alexandra Snow have joined the adult marketing and advertising agency PS: Group, the company announced Tuesday. PS: Group provides digital marketing and branding solutions for a wide variety of adult industry verticals. Their clientele consists of studio performers, content creators, cam models, kink providers and dancers.

“Now more than ever, marketing and branding are critical skills for sex workers,” Dahl said. “We’ve got to develop and hone our own brands and having support in that process is essential. I’m thrilled to join the talented PSG team as we embrace this new independent- and creator-driven era for sex workers and adult content creators.”

PS: Group specializes in custom website development, SEO, branding, Reddit marketing, graphic design, and copywriting. Current PS: Group clients include Little Puck, BADKITTYYY, Kactus Kutie & Wicked Eden. According to the company, 90% of PS: Group’s international team is comprised of current and former sex workers. Along with Snow and Dahl, new additions to the PS: Group team include cam model Kristie Bish, dancer and podcaster Steph Sia, clip artist Suki Jade and educator Rev Rucifer.

“My goal with PS: Group is to arm sex workers with the tools, resources and education required to sophisticate their marketing efforts,” said company Founder and CEO Carly David. “Given the current political landscape and the volatility of channels available to us, it’s time that we as sex workers take the lead in our own professional development.”

David has experience with traditional ad agencies as well as a background in entertainment. She is a former sex worker and received her BA from Columbia University.

For more information on PS: Group, visit WeArePSGroup.com and follow the company on Twitter @WeArePSgroup.