Shots.nl recently announced an exclusive distribution agreement with S-Market for the Russian, Belarus, and Kazakhstan territories. A new brand ambassador — Daria Norkina — has also been appointed for Russia.

Shots considers cooperation with Russia an important priority. This agreement will strengthen trade relations and expand representation of the company’s brands in the sector.

“We believe that our choice is the right one for successful development,” said Shots’ Sales Director Hein Schouten. “We have already been working with S-Market for some time now and the team is great. We have already started preparing joint marketing campaigns with S-Market for our clients. Our joint promotion and sales plan is designed to meet the needs of different sales channels in Russia so this is the right next step for us.”

S-Market will assist with Shots’ strategic positioning across the three territories. Both companies will work to further develop product representation and introduce new products to the sector. All partners will be offered additional support, including training programs, promotional materials and marketing programs.

As part of the deal, Norkina will be responsible for promoting Shots’ products and increasing brand awareness from her office in Moscow.

“Daria as a great addition to the Shots family,” said Schouten. “And the new distribution strategy in working together with S-Market exclusively will take Russia to the next level.”

Norkina can be contacted via daria@shots.nl. For more information about S-Market, visit sexmarket.ru.