LOS ANGELES, Calif. – Adult pleasure products wholesaler Shots America has announced the company’s role as Naming Rights Partner for SexEx Australia, an adult entertainment expo described as “a bold, inclusive event that invites open-minded adults to explore, learn, and indulge in all aspects of a fulfilling sex life.”

“We’ve always enjoyed a fantastic relationship with Sexpo and its exhibitors, so while we were initially surprised to hear of its closure, we were thrilled to learn that SexEx would be stepping in with a new event,” said Ruben Deitz, CEO of Shots America. “We’re genuinely excited to partner with SexEx and look forward to continuing our strong support for our valued Australian distributors.”

According to the announcement, the Shots America SexEx “provides a safe space for open-minded adults and those wanting to expand their horizons to explore and embrace various products, services, and information essential for a fulfilling and healthy sex life.”

“The Shots America SexEx is an inclusive exhibition, a place for fun and celebration. It offers a comfortable and accessible venue where attendees can indulge in world-class entertainment alongside like-minded adults,” the two companies added in the announcement.

David Ross, CEO of SexEx, said his company is “pleased to welcome Shots America as our naming rights partner.”

“Having such a strong international brand as our major sponsor shows the industry and its supporters that Shots America is committed to the Australian market,” Ross added. “We thank them for their incredible support.”

The companies said the Shots America SexEx “promises to be a highlight on the Australian adult lifestyle calendar—where pleasure, education, and entertainment meet in one unforgettable weekend.”

The 2026 Shots America SexEx Adult Lifestyle Expo will take place February 6 through February 8 at the Melbourne Convention and Exhibition Centre. For more information or to purchase tickets or booth space, go to sexex.com.au.