CANADA – Thanks to what the advertising network called a phenomenal response to special reduced bids during a pre-launch promotion for its innovative blacklist-whitelist feature, JuicyAds will continue the Sexy Summer event through Oct. 31.
The new program allows advertisers to whitelist traffic sources and ad zones that perform well while blacklisting those that don’t. So advertisers may test the waters, JuicyAds has reduced the minimum bid by up to 30 percent on Tier1 CPM banner campaigns — including the U.S., Canada and the UK — and offers a similar discount on Tier2 countries including most of Europe.
“We offer competitive prices every day, so this is a rare opportunity for our advertisers,” explained Juicy Jay, chief executive officer and founder of JuicyAds. “The demand for our traffic is high, and in our company history we have not offered an opportunity like this. We felt it was time to celebrate summer as we are fast-approaching our 10th anniversary of being Juicy.”
JuicyJay said the whitelist feature is nothing new at JuicyAds — mobile and pop campaign traffic types have allowed whitelist and blacklist campaigns for well over a year. Whitelist capability for banners (previously known as “Juicy Select”) was rolled out for beta-testing in March and is now available for all clients. The feature enables advertisers to select only the websites and ad zones they wish to allow into their campaigns, ensuring no campaign will be polluted by unwanted new sources.
“It’s just one of many in a series of features that have been added recently to the network,” JuicyJay said.
Blacklist campaigns, which allow advertisers to block sources that do not convert for their offer, have always been the default at JuicyAds and available on all campaign types, JuicyJay noted. The feature allows for the maximum flow of traffic from thousands of websites in the JuicyAds network.
“Results and stability are what we strive to achieve for our clients,” JuicyJay said. “The new whitelist campaigns work very well in tandem with blacklist campaigns. By giving clients a lower blacklist rate allows more room for error when testing new traffic sources coming into our network on a daily basis. Sources that test well can be then added to a whitelist campaign.”
The discount is available on all CPM blacklist banner campaigns until October 31, 2015.
For more information visit JuicyAds.com or connect with a company representative during The European Summit or Webmaster Access in September.
