Leading adult VR platform SexLikeReal has announced the establishment of a new holiday on the site: “Masturbation Weekend,” which will run from tomorrow, Friday August 29 through Sunday, August 31.

“The final weekend of summer gets a brand-new holiday dedicated to self-love,” SexLikeReal said in announcing Masturbation Weekend, calling it “the perfect way to close out the summer.”

SexLikeReal described Masturbation Weekend as “three days dedicated to celebrating pleasure, self-expression, and self-love.”

“The campaign will roll out across social media with leading adult performers set to take part, inviting fans to join in by sharing their own vibes and desires,” the company explained in the announcement.

As part of Masturbation Weekend, SexLikeReal is running a social media promotion on X and Instagram. In the announcement, the company said the structure and rules of the promotion are simple:

• Post your vibe on X or Instagram between August 29-31
• Use the hashtag #MasturbationWeekend
• Tag @sexlikereal on X and @slr.originals on Instagram
• Those who take part in the social media promotion can win a free SexLikeReal premium subscription

“This is about giving people permission to celebrate their own sexuality in a playful, positive way,” the platform said. “Masturbation Weekend is fun, cheeky, and a little rebellious – just like summer should be. Whether you’re showing off your fantasy, sharing what turns you on, or simply embracing self-care, it’s about making space for pleasure.”

SexLikeReal said the social media campaign will feature “personalized posts from top pornstar creators, each encouraging their fans to participate.”

“With a unique mix of influencer engagement, interactive content, and prize incentives, Masturbation Weekend is set to become a sex-positive annual tradition,” the company added.

SexLikeReal bills the site as “the world’s biggest adult VR platform, offering immersive experiences from the biggest studios and models in the industry. With a commitment to innovation, inclusivity, and pushing the boundaries of adult entertainment, SLR is redefining how people connect with their fantasies.”

For more information and to check out the platform’s content, go to SexLikeReal.com.