YNOT – Porn fans represent gold for companies that operate adult websites. While casual viewers are happy to watch the free material on tube sites and other user-submitted-content destinations, they typically aren’t interested in paying for their porn fix. True fans, on the other hand, are willing to spend money for a better experience.
That’s why Webmaster Central has added new tools to help clients connect with the diehard porn fans who know exactly which performers they most enjoy watching; which scenes they want to see again and again.
“We’ve made some changes to the way our content is tagged, which makes it easy now for our clients’ members to search for the specific performers they like best,” said Chief Executive Officer Andy Alvarez. “We also added some nice customization tools that will let your members create their own personalized library of content made up of the scenes they’ve indicated they really enjoy.”
For clients who use their own back-end content-management software, Webmaster Central’s new features can write user scene preferences straight to CMS’ database. For clients who use Webmaster Central’s white-label services, the user’s input is saved on the server side. Either way, Webmaster Central works with each client’s specific circumstances to create a solution that fits the setup.
The customizable user-created library feature offers a hidden benefit, according to Alvarez: Pay site members who have created personal libraries can be reluctant to lose their collection of favorites, so they’re less likely to cancel their membership.
“We’ve been in the business of helping our clients convert sales for a long time now, and we know providing the user with a quality experience will have a big impact on retention for any adult media website or adult dating site,” Alvarez said. “The users who pay for adult entertainment expect high-quality content and lots of it, and they want to quickly find the content they like most without having to dig through too much stuff that’s not interesting to them. If you bore your members or frustrate them, you’ll lose them.”
Free demos of all Webmaster Central content and services are available [email=sales@webmastercentral.com]upon request[/email]. To learn more about the company and its products, visit WebmasterCentral.com.
