FT. LAUDERDALE, Fla. – Digital payment processor Segpay has announced the launch of Post Pay, a feature “designed to give merchants more control over how they authorize and settle purchases on cam sites and other token-based services,” the company said.

“With Post Pay merchants can offer a better buying experience while lowering their risk of chargebacks,” the company said in its statement.

Via Post Pay, merchants can authorize an amount on a consumer’s credit card, then continue to accept purchases within their site from that same consumer, until the authorized amount is used up. If the full amount of the authorized amount isn’t used, the merchant can “can capture the transaction at any time for any amount below the initial authorization,” Segpay said, allowing merchants to “market a service where one pays only for the time they use; so, consumers can buy with more confidence knowing they won’t be on the hook for unused time.”

“For example, with an initial authorization of $100, a merchant can prompt someone to ‘chat more’ after a session ends where the full $100 still hasn’t been used,” the company explained in its release. “A request for more tokens can then be fulfilled quickly without having to make a new call to Segpay. Once that consumer is finished buying or reaches the $100 limit, the merchant can capture the amount spent and finalize one overall transaction, helping reduce chargeback risk.”

Shay Efron from ImLive noted that with Post Pay, “our users can choose the exact amount they want to spend on each private session or tipping session without the need to pre-pay for credit packages.”

Tal Bar-Cohen, Chief Marketing Officer for ImLive added that the company is “now able to offer our users the ability to spend as they go, along with prepaid packages, which is proving to be very successful.”

“That, along with our proven pre-paid credits packages, helps us market a very simple, convenient service for our consumers,” Bar-Cohen added.

“Having one individual line item on their credit card bill, instead of four or five, is more user-friendly for consumers,” said Cathy Beardsley, Segpay CEO.  “That encourages more purchases and fewer chargebacks, which of course makes merchants very happy.”