Jupiter, FL — As a service to their global clients who need to implement age verification measures to comply with the upcoming Digital Economy Act, Segpay has partnered with AVSecure, a leading age verification solution.

Under the Digital Economy Act, all websites with adult content accessible from within the United Kingdom have a responsibility to block access from minors. It is expected that acceptable age verification methods will include credit/debit card, voting data, mobile with SMS and/or government issued identification. In-person verification would require the Age Verification Card.

AVSecure handles all these types of verification processes. In addition to recommending AVSecure to its merchants, Segpay and AVSecure will develop a simple process to allow access to the AVSecure verification service for existing paying customers.

President and CEO of Segpay, Cathy Beardsley, said, “The partnership with AVSecure is important to us and our clients because this is a very effective age-verification solution for the industry. We will recommend AVSecure to our clients, as we have confidence in their technology and people.”

This is how the partnership is slated to work. It is anticipated that paying members will be required to enter two unique pieces of identifying information into a dedicated “Members Area” field in AVSecure, and Segpay will validate that the request came from a genuine paying member. This process will be easy and allow the many thousands of existing merchants to ensure their paying clients can be verified without having to re-enter their personal details anywhere.

AVSecure is a free service to both merchants and consumers and does not track user’s usage or require any personal data such as an email address.

“We are delighted to be partnering with Segpay as their state-of-the-art billing systems, customer support and reputation are world class.  We plan to explore additional partnership opportunities with Segpay, an authorized payment institution in the UK whose solutions offer tremendous value for our customers,” said Steve Winyard, co-founder and CMO of AVSecure.

Winyard added, “Age verification on this scale has never been done before and while we acknowledge the 20-30 million non-paying customers that require age verification, it is paramount that we respect the audience that are paying and deliver the industry a robust and professional solution for all their customers.”