YNOT – Internet payment services provider SegPay has revealed a new logo and a new tagline the company feels is more in keeping with its corporate mission.

The logo has taken on a more contemporary aspect, complete with new colors and a stylized “conversation bubble.”

“The new look is designed to visually convey SegPay’s fast, friendly approach to exceptional customer service and commitment to innovation,” a spokesperson said.

The trademarked tagline evokes specters of any number of financial scandals in the adult entertainment industry: “You get paid before we do.”

“SegPay’s new tagline sums up our competitive advantage: Being the only company in our category to offer segregated payments that ensure clients get paid before SegPay does,” the spokesperson said.

The company also has launched a new website and account-administration interface for clients. The new interface offers conveniences including easy configuration of the service for NATS, MPA3 and CCBill integration; faster load times and a desktop GUI based on Microsoft Silverlight technology; expanded do-it-yourself controls for things like adding sub-accounts and user controls.

“We are very excited about our new brand identity and the message it sends to the marketplace,” said SegPay President and Chief Executive Officer Cathy Beardsley. “We now look like we feel: energized and excited about the future and helping our clients grow their businesses.”

For more information, visit SegPay.com.