YNOT – Adult advertising network AdXpansion has launched a new ad category allowing publishers to place ads in page margins. A company spokesperson said the development represents a response to requests for ways to achieve more revenue while presenting less-intrusive sales messages.
The company’s new margin ads comprise so-called skyscraper banners measuring 160 pixels by 600 pixels. They are designed to appear in the unused borders that are visible to surfers viewing content on increasingly wide screens. Unlike traditional online ads, margin ads allow a surfer’s focus to remain on the content he visited the site to view, thereby lowering bounce rate and increasing click-through ratios, according to AdXpansion Vice President Nigel Williams.
“We analyzed the most popular sites within our ad network and discovered the publishers with the highest demand are those that don’t overwhelm visitors with ads but, rather, design their layouts around content and user experience,” Williams said. “To answer this demand, AdXpansion has developed margin ad placements to offer publishers a new way to maximize content and still offer prime-time exposure to advertisers, all without being intrusive to site visitors.”
Sites that are content-centric may benefit from margin ads without chipping away at existing real estate or compromising “clean” site designs, he added.
The new margin ads stay pinned to the top of a page — permanently “above the fold” — in a prime spot that allows for continuous viewing no matter how long site pages scroll.
“The feature is perfect for tube sites, [thumbnail gallery posts], [movie gallery posts], blogs, pay sites and sites that sells adult novelty products,” Williams said. “We are confident that website owners will embrace the revenue opportunity that AdXpansion margin ad placements represent.”
For more information, visit AdXpansion.com or email Williams.
