LOS ANGELES – Pride season is upon us. Retailers and consumers alike are looking for classy merchandise that speaks to the LGBTQ community’s sex-positive joie de vivre.

A longtime sponsor and ally at Pride events throughout Southern California, Screaming O is helping stores get into the Pride spirit with custom marketing materials, personalized customer service and a colorful sex toy line.

“Screaming O is known for our retail support programs, and we want to make it easy for stores to prepare for the Pride shopping season with fast and simple display solutions,” Screaming O Account Executive Conde Aumann said. “Our affordable and intensely colorful cock rings, mini vibes and accessories feature shapes and styles for everybody, and because of their accessible price points, Screaming O products make perfect impulse purchases.”

According to Aumann, creating vibrant displays of products in rainbow hues — especially near cash registers and on endcaps — not only indicates a show of solidarity with the LGBTQ community but also catches shoppers’ eyes and encourages them to make an impulse buy. Screaming O’s ColorPoP series of vibrating rings, cock rings and mini vibes — displayed in packages as brightly colored as the products themselves — might fill the bill.

“The ColorPoP line introduces vibrant versions of our original best-selling disposables and reusables and makes for extra-fun party favors — or even colorful quickies on the go,” she said. “ColorPoP Quickie Screaming O rings and ColorPoP Bullets are available in convenient candy bowls and grab-and-go [point-of-purchase] displays that fit seamlessly into any existing display, especially in parts of the store where shoppers pick items up on a whim.”

For a higher-level display, Screaming O’s new Charged line of affordable rechargeables offers a coordinated multicolor product series with shapes and styles for almost any intimate interest, Aumann said.

“Our Charged Vooom Bullet has made waves because of its deep rumbling motor, which fits into almost any non-vibrating dildo or harness and transforms it into an extra-rumbly device,” Aumann said. “Because every item is priced between $39.95 and $59.95 [suggested retail], Charged is a clever way to incorporate color onto a store floor while introducing rechargeable options to shoppers who might not have considered them before.”

For assistance with last-minute Pride prep or to learn more about Screaming O’s custom marketing and merchandising opportunities, contact Aumann at conde@thescreamingo.com.