KENT, UK – Popular British-Indian webcam model and adult performer Sahara Knite has been officially announced as the new chairperson of the United Kingdom Adult Professionals (UKAP) organization, part of a rebranding of the UKAP and refocusing of its mission.

In a statement announcing her as the new UKAP chair, the nonprofit said Knite and the organization “hope to bring together the UK’s adult industry and provide members from all branches of adult (performers, content creators, webmasters, etc.) with quality support and advice.”

The announcement also said UKAP is “being re-branded from the ground up as a far more inclusive operation in the hope that they can attract a much more diverse demographic of members” and is “currently compiling input and feedback from performers and industry allies about what they want from their association to forge a closer working relationship with people covering all aspects of adult.”

“The UK is once again becoming a solid base for the adult industry in Europe – we have seen a huge growth in the number of performers, studios, and other adult-oriented companies in the last few years,” Knite said. “Now is the time to organize and support one another, so that’s why we are rethinking UKAP’s role in the industry. We have many goals, and I’m excited to be heading up a strong team as we work towards them.”

Under the restructured UKAP, members will “reap considerable benefits,” according to the announcement, including advice about entering the adult industry, guidance on taking care of their physical and mental health and information on testing. The association also said it will provide members with “special discount offers from a variety of sources, including accountants, lawyers, hair/cosmetic and clothing suppliers, photographers, videographers, editors, studios,” as additional benefits of membership.

Knite, who has been an adult performer since 2004 and scored a recurring part in Game of Thrones as “Armeca” in 2011/2012, earned her new UKAP role due to her experience in the industry and her knowledge of its inner workings, the announcement said. Prior to being named chairperson, Knite was a UKAP committee member working on the health side of the industry, working with “private health referrers for affordable testing for performers, since the NHS (National Health Service) couldn’t provide it.”

The UKAP mission is “about bringing together the UK adult industry and its allies” and “to provide members with quality advice and support and to protect and reward performers, producers, and distributors.” For more information on UKAP, visit UKAdultProducers.org and follow the organization on Twitter @UKAPHQ.

Knite is an independent, self-booking model. For details on booking Knite, go to saharaknite.co.uk and click on the “Booking Info/Form” tab. Knite’s pay site is SaharaKnite.exposed.