LONDON, UK – Saying that “safe sex has never felt closer,” Japanese condom brand Sagami announced that the company is continuing the UK rollout of its “ultra-thin” polyurethane condoms, which are “designed to deliver maximum intimacy, safety, and comfort without compromise,” the company said.

“As a market leader in Asia and trusted in over 50 countries worldwide, Sagami continues to push boundaries in sexual wellness through innovation, precision, and design, the company said in the announcement. “The brand’s expansion into the UK marks a major step in its global growth strategy, with additional product launches and retail rollouts planned for 2026.”

Wallis Chow, a representative of Sagami UK, said that for over nine decades, “Sagami has been at the forefront of condom innovation.”

“Our goal has always been to make protection feel as natural as possible and with Sagami Original, that vision is finally a reality,” Chow added.

After making its initial online launch in the UK earlier this year, Sagami said it is now “welcoming trade and retail enquiries from UK distributors, retailers, and B2B partners with a minimum first order value of £500 and mix and match available so partners can tailor orders across Sagami’s product range.”

In the announcement, Sagami noted that the UK condom market “remains a strong and steadily expanding part of the sexual wellness industry.”  Citing 2024 data from Grand View Research, Sagami said the market was valued at around $483 million (USD) in 2023 and is expected to grow at a 6% CAGR through to 2030, reaching roughly $668 million. Meanwhile, IndexBox reported the UK condom consumption at “around 588 million units in 2024, with modest projected growth to 608 million units by 2035.”

“While latex condoms still represent nearly 89% of the market by material type, MarketResearch.com notes that non-latex options, such as polyurethane and polyisoprene, are the fastest-growing segment,” Sagami observed.

Now available online at shop.sagami.uk, Sagami said the company “will continue to expand into UK retail and lifestyle channels with retail and distribution partnerships launching from Q1 2026, bringing Japanese engineering and reliability to even more consumers.”

For all trade and sales enquiries, contact Sagami’s UK sales representative, Nina, via email at nina@taluk.co.