YNOT – Austin, Texas-based men’s sex-toy manufacturer Fleshlight has hired 2011 Penthouse Pet of the Year runner-up Ryan Keely to head business development for its Fleshlight Girls division.

“Our Fleshlight Girls brand has been growing and growing recently with the addition of the industry’s biggest stars,” said Chief Operating Officer Brian Shubin. “Ryan comes to us with the perfect set of knowledge, ambition and experience. We are excited to hand the reigns of the Fleshlight Girls brand over to Ryan as we take this brand to the next level.”

Keely’s duties will consist of not only working closely with the ladies of Fleshlight and brand development, but also market and technology research; strategy formulation; new product development planning and management; marketing, advertising and promotion planning; launch and implementation. Keely will report to the chief executive officer and COO.

“I am honored to work with and endorse one of the most unique products on the adult toy market,” she said. “Fleshlight is a brand that represents quality, function and fantasy. Fleshlight has done a remarkable job signing an extraordinary roster of adult talent, and I’m excited at the opportunity to head up the Fleshlight ladies division and work closely with all of the girls to continue branding Fleshlight as the most paramount product available for men.”

For more about the product line, visit Fleshlight.com. The company’s affiliate program, FNCash, pays 30-percent commission on referred sales.