YNOT – The anniversary is simply too numerically perfect: Ben Wa International, creator of and trademark holder for the timeless Ben Wa Balls pleasure product for women, celebrates its 69th anniversary in 2011.

Founded in 1942 by Fred Malorrus, Ben Wa’s primary product is a rarity in the adult business. Although designed as a sexual device, through the years Ben Wa Balls achieved mainstream popularity as a Kegel exercise mechanism.

Since its founding the company has undergone a change in management and ownership, and has expanded into producing many other kinds of adult products. In January, the company plans to introduce Ben Wa Parties, a division that will deliver fun and games with sex toys right to consumers’ homes.

“We will blend our strength as one of the most tenured and established brands for adult novelty products with greater industry involvement overall, as well as participating in social media,” Ben Wa President D. Gordon said about other plans for the company’s future. “Our trademark Ben Wa Balls are the first Kegel exercise product for women in the world to be sold direct via a Facebook fan page without external links. This is only a taste of what’s to come in the new year.”

For more information about Ben Wa, visit BenWa.com. More information about Ben Wa Parties may be obtained by emailing the company.