Short-form adult content platform RedGIFs announced Tuesday that the site has officially rebranded, unveiling a new look that “reflects its evolution from a simple GIF-sharing site into a full-featured, creator-first platform,” the site said, adding that the rebrand includes “a redesigned logo, modernized color palette, and a cleaner, more intuitive user experience across web and mobile.”

“This rebrand is more than a visual update,” said Lylli Dupéré, Head of Community and Creator Success at RedGIFs. “It’s a signal of where we’re headed. We’re building a platform that supports growth, empowers creators, and makes adult content feel more modern, welcoming, and mainstream.”

In the announcement, RedGIFs explained that since the platform’s launch, it has “grown into a dynamic hub for adult creators and fans” and that the site’s new brand identity “reflects that growth and sets the tone for what’s next.”

RedGIFs said there were “three key goals behind the rebrand,” which include “reducing stigma around adult content,” “empowering creators” and signaling a “commitment to progress.”

“A cleaner, elevated brand helps position RedGIFs as a culturally relevant platform that’s intuitive and accessible to a wider audience,” the site said in the announcement. “With new tools, monetization features, and performance enhancements on the way, the rebrand is a foundation for continued creator success.”

RedGIFs added that the rebrand is “not a one-off update,” but rather “part of RedGIFs’ ongoing mission to rethink what an adult platform can be – innovative, inclusive, and constantly evolving.”

“The updated visual identity is just the beginning,” RedGIFs said. “Users will notice a more streamlined interface, a more consistent and engaging voice, and improvements that enhance discoverability and usability.”

The site that what’s not changing is “RedGIFs’ commitment to being a sex-positive, inclusive community where creators are supported and fans feel welcome.”

According to the announcement, in the months ahead, RedGIFs will “roll out new creator tools, upgraded monetization options, and enhanced user features designed to make content creation and discovery more rewarding for everyone.”

For more information, read the full announcement from RedGIFs here.