ATASCADERO, Calif. – Updates, upgrades and redesigns help keep a website looking fresh and in step with technology, but ChargebackHelp’s recent makeover went more than skin deep.

In addition to a rebranding effort, the chargeback management solution provider also expanded the services it provides to help merchants protect themselves from the sort of excessive credit card refunds that can ruin a company’s processing relationships. With the addition of new services Decline Salvage and Digital Device Fingerprinting, ChargebackHelp can assist clients in recovering lost revenue and increasing customer retention, as well as identifying and stopping fraudulent activity.

Decline Salvage service resubmits previously declined transactions for re-approval and helps recover revenue that merchants otherwise might consider uncollectable. It enables merchants to retain customers they are on the verge of losing, increases customer lifetime value and boost profits.

Digital Device Fingerprinting proactively identifies and stops fraudulent activity. The tool quickly and conveniently authenticates individuals online worldwide and identifies legitimacy, enabling more completed transactions in less time.

According to one of the founders, ChargebackHelp is a complete chargeback management solution for merchants that was founded by merchants who know the needs of a business and how to best protect them. As fraud becomes more commonplace, a merchant’s ability to detect and stop it before it happens is vital.

ChargebackHelp custom-tailors packages for merchants in every vertical—including travel, online retailers, subscription services, telecommunications, nutraceutical, etc.—ensuring they receive the solutions that most benefit their needs. With the expanded portfolio of services available, companies can take advantage of more tools to protect themselves and sustain their revenue streams.

As for the website, the new responsive design provides a more user-friendly experience and highlights the company’s suite of services aimed at clients ranging from small businesses to Fortune 500 firms. New features of the website include a blog on which experts share industry insights and educational articles, and a testimonials page where customers can share experiences.

“We are excited about the launch of the new site, as it is a great representation of where we are heading,” said ChargebackHelp co-founder Raja Roy-Choudhury. “With Decline Salvage and Digital Device Fingerprinting, we can give our clients even more ways to protect their business.

“We are committed to continually enhancing our services to serve the growing needs of our clients and their markets,” he added.

ChargebackHelp will be one of the sponsors for the upcoming The Island Gathering taking place November 14-18 in Phuket, Thailand. Roy-Choudhury will attend. To make an appointment to meet during the event, email him.

For more information about the company’s services, visit ChargebackHelp.com. For a free chargeback analysis report for your business, click here.