MONTREAL – Adult website reviews operation RabbitsReviews has acquired long-time competitor TheBestPorn. Details about the transaction were not disclosed.
The merger combines two of the oldest and largest reviews sites on the web. RabbitsReviews bowed in 2003 and now receives nearly 2 million visitors per month. Prior to the acquisition, TheBestPorn was a subsidiary of Ranks.com, which debuted in 2000.
PornUsers, a Ranks.com subsidiary that encourages consumers to review and rate adult websites, also was part of the deal.
The three sites will continue to operate as separate entities.
“I’m very excited by the opportunity to operate one of the most innovative sites in the adult industry,” said Mantas M., RabbitsReviews’ founder and president. “TheBestPorn’s team has done a phenomenal job of building a product that has unparalleled breadth and depth of information. Their approach, philosophy and innovative features became the standard for most review sites.
“Given RabbitsReviews strengths in [search engine optimization], traffic acquisition, marketing and website optimization, I am confident TheBestPorn’s future has never looked brighter,” he continued. “It’s an honor to be able to continue this amazing legacy. I feel confident that both online adult-content consumers and producers will reap benefits from this deal.”
Moby is a serial entrepreneur who entered the adult industry in 1996 by founding the YNOT Network (now YNOT Group LLC). After selling YNOT in 2000, he moved on to Ranks.com, eventually launching TheBestPorn in 2003. He will continue to operate other ventures in adult and the mainstream.
“With over a decade under our belt in the review space, it’s finally time to move on,” Moby said. “It’s like sending your grown children off to college.
“Rabbit has been our top competitor and a great friend now for many years,” he continued. “The money to fund MyPorn’s future is our primary motivation, of course, but a close second is the passion Rabbit exhibits to see TheBestPorn thrive and succeed beyond our current limitations. We can now focus 100 percent of our time and efforts on our latest venture, MyPorn.com, plus our mainstream projects, EmojiOne.com and Emoji.codes.”
