VAN NUYS, Calif. – Pink Visual has added a new video rental option to its award-winning, cloud-based content distribution platform PVLocker. The company is celebrating the launch along with Mother’s Day by giving users free rentals of three of the studio’s most popular MILF scenes.

The free scenes feature Lisa Ann, Diamond Foxxx and Nicki Hunter and may be viewed here, here and here, respectively.

“Even if it were not Mother’s Day weekend, we probably would have opted to ‘go MILF’ with this promotion because it’s one of our strongest categories as a studio,” said PV Director of New Business Development Liam Colins. “With three beloved superstars like Lisa, Diamond and Nicki, we anticipate a very high number of redemptions.”

Under the PVLocker rental system, scenes are priced at 99 cents or $1.99 for a 24-hour rental period. The rental period does not begin until the user hits “play” on the video for the first time, so users may select several rentals, store them in their locker and watch the scenes at their convenience later. If the user subsequently decides to purchase a scene, the price of the rental is deducted from the purchase price of the scene.

“The rental system is a great way for new users to explore PVLocker for the first time, and an equally great way for existing PVLocker members to check out content they are curious about but not quite sold on paying full price for,” Colins said. “The rentals are a huge hit with our existing member base, and we think they’ll be a strong draw for new customers, as well.”

PVLocker.com is part of Pink Visual’s TopBucks affiliate program, which pays up to $37 per sale or 60-percent recurring revenue share.