PHOENIX – The pleasure products marketplace is warming up to a purse-like bedroom accessory designed to warm adult toys prior to use.

The product, called Warm, is elegant in its simplicity: a discreet pouch shaped like a clutch handbag but equipped with interior heating coils. Made of certified vegan leather, Warm is easy to clean and animal friendly, and features a washable interior liner developed to be compatible with all sex toy materials.

Warm is easy to operate with a simple on-off button and a one-hour auto-off function for safety, and it can be used with an array of product shapes and sizes, as well as battery-operated and rechargeable products. When not in use, Warm doubles as storage for pleasure products.

“This thoughtfully designed product creates a luxurious and comfortable experience that goes beyond simply heating up a vibrator,” said Kim May, senior account executive and buyer for Entrenue, the exclusive U.S. distributor of the device. “Powered by patented Tender Technology™, Warm safely and effectively heats products using a low-voltage temperature core and is ideal for users with temperature sensitivity or delicate skin, especially those experiencing effects from menopause or utilizing vaginal dilators.”

Warm is third-party restricted and available to brick-and-mortar stores and private online retailers only. May said the device makes an ideal upsell for a premium vibrator or pleasure product, as well as a thoughtful gift for a loved one looking for a “softer” intimate item. Warm is not to be used for heating lubricants.

“Warm is so unique and offers a simple and safe solution for chilly sex toys, which can be a real hindrance for some users,” Entrenue Chief Executive Officer Joe Casella said. “Warm is thoughtfully designed, and the quality — and the concept — is unmatched in our industry.

“This warming pouch is available just in time for the holiday season, and we are excited to bring it to our loyal customers,” he continued. “Whether sold as a luxe upsell or a soft, thoughtful gift, Warm will be a hit for holiday shoppers looking for something special.”

Warm comes with a one-year manufacturer’s warranty and has an MSRP of $149. A display and testers are available with a minimum purchase.

For more information or to place an order, visit Entrenue.com, email info@entrenue.com or call (800) 368-7268.