YNOT – Pure Play Media and The Naughty Tweet Network unveiled a new relationship to leverage the Naughty Tweet Network’s flagship website to expand Pure Play Media and its studios’ social media presence.Pure Play Media recently announced its expansion into the social media world by establishing Twitter and Facebook feeds to provide new, exclusive material covering all aspects of the distributor’s endeavors, including upcoming releases, tips on emerging trends, exclusive sales offers for retailers and special behind-the-scenes glimpses.

The Naughty Tweet Network’s flagship site, PornStarTweet.com, has grown since its launch more than a year ago. More than 650 real-life porn stars participate through tools like Twitter, Facebook and MySpace. The Naughty Tweet Network, which comprises seven sites, reaches more than 85,000 friends, fans and followers through numerous social networks and has been featured in numerous mainstream media outlets.

“We are working to create an environment where consumers of Pure Play brands are informed of all the great attributes of the titles that we release, before they are released,” said Pure Play Chief Executive Officer Richard Arnold. “We know our product is great, and we need our customers to know that. Social media is becoming the dominant way to inform our customers.”

Pete Housley of The Naughty Tweet Network said he expects more adult entertainment powerhouses to make better use of social media as a way to reach fans and retailers alike.

“We were excited to see Pure Play Media making a serious investment in social media,” Housley said. “In today’s ultra-competitive market, it’s important to change the way companies, studios and stars reach fans. Social media and tools like PornStarTweet give the industry new methods to capture and sell potential audiences.

“When we launched we followed 17 porn stars,” he added. “Now it’s more than 650. That demonstrates how powerful this medium is for the industry. Pure Play is a great sponsor for the entire network, as their studios produce movies in every genre we promote.”

For information social media opportunities using PornStarTweet, visit Sponsor.PornStarTweet.com or email Housley.