YNOT – PuppyCash, the affiliate program operated by pioneering gay adult online company Badpuppy, has undergone a makeover based on affiliate requests and emerging technology. After months of planning, programming and design work, the sponsor program’s affiliate interface not only is easier to navigate but also provides integrated statistics and new sales tools.“Badpuppy has been a leading consumer gay porn brand for nearly 15 years,” Marketing and Advertising Manager Lisa Turner said. “We’ve enjoyed great success marketing our sites to consumers, and now we’re able to provide both the tools and greatly detailed statistics which will allow our affiliates to better promote our Badpuppy and ClubAmateurUSA properties, along with the additional 28 [other] sites that make up our PuppyCash affiliate program.
“Several of our new features are a direct result of suggestions by our affiliates,” she continued. “The previous PuppyCash interface used a black background with light text, which drew negative comments. The new interface offers a clean, crisp look and feel, using a white background, black and colorful text where items and areas are featured.”
Looks aren’t everything, though, she added.
“We now offer new announcements and industry news on the main pages of the website,” Turner said. “In addition to greater detail and previews of the program itself, affiliates have the ability to preview promotional tools and banners without having to be logged in. This allows new affiliates a greater opportunity to know ahead of time what they’ll have at their disposal by signing up with PuppyCash.com.”
When an affiliate logs into PuppyCash’s Webmaster Lounge area, he or she immediately is presented with a summary of all of their accounts. In addition, a drill-down option provides detailed statistics like membership sales-referring URL and clicks-referring URL for each site the affiliate promotes.
“Over the years, affiliates have set up multiple accounts to allow them to track different campaigns,” Turner revealed. “They would have to log into each account separately to view their stats. This is no longer the case. An affiliate will find a variety of ways to review each account’s statistical information.
“Our promotional tools and content have been presented in a whole new way and are now far better organized, too,” she added. “Content zip files now offer tags, descriptions and affiliate linking information to deliver the user directly to that model’s homepage on Badpuppy.com. The Badpuppy hosted TGP galleries can be customized with different color backgrounds and the ability to view and obtain reshare or [pay-per-sale] linking information. Additionally, affiliates can now generate a link dump, grabbing a month’s worth of galleries at one time.”
Registered affiliates of PuppyCash may choose between two competitive payout options: $30 PPS or 60-percent revshare. A 10-percent affiliate referral bonus applies to both plans. PuppyCash offers a generous selection of affiliate tools including banners, model images and video clips, hosted TGP galleries, self-updating iFrame content, hosted Flash video clips for Badpuppy and ClubAmateurUSA, RSS feeds and a variety of landing page options.
Badpuppy began as a computer bulletin board service in 1992 and became what is believed to be the first gay adult membership website in May 1995. The PuppyCash affiliate program was established in early 1996.
