TORONTO – Phishing schemes, viruses, spyware and fraud. Most online merchants are excruciatingly aware of the potential for hackers to compromise their networks with “drive-by” malware, so website operators take excruciating care with security. No matter how careful they are, however, they’re largely unable to control threats introduced by outsiders like advertising networks.

Limiting the exposure of advertisers and publishers — and consequently, end-users — is why online traffic brokerage Grand Slam Media Inc. has instituted proprietary safeguards.

“It’s very important that Grand Slam Media continues to invest in the business and the success of all our partners,” said Chief Executive Officer Luke Hazlewood. “Risk management and client protection are always the top priorities for GSMI, because we understand the importance of proactively keeping our clients safe, to avoid problems instead of trying to solve them after the fact. That’s why we continue to develop new proprietary tools and work with the best security consultants for the benefit of everyone connected to the Grand Slam Media traffic ecosystem.”

As part of its protection plan, Grand Slam has developed in-house, real-time malware scanning techniques and supplements those efforts by partnering with leading security consultants including RiskIQ, Securi and other prominent firms. Working together, the various mechanisms flag and remove from the network any suspicious or malicious ads. Anti-fraud procedures prevent ad highjacking and code injections. According to Hazlewood, the entire security platform is augmented by continuous manual checks of ad spots from multiple geographical locations and virtually every device type.

“Grand Slam Media has had risk-management systems in place since Day One, and this new evolution of the entire security framework had been in development for several months until it became fully functional during May of this year,” Hazlewood said. “The announcement of these features was delayed to ensure that the systems were all properly optimized. Now, we’re proud to reveal these safeguards and look forward to demonstrating them in greater detail for existing or prospective clients.”

For more information about the company or its security measures, visit GrandSlamMedia.com or [email=sales@grandslammedia.com]email[/email] a representative.