YNOT – Product placement — sneak-attack advertising accomplished by featuring consumer brands in movies, television shows, video games and even books — is among the hottest, most lucrative trends in mainstream marketing these days. The tactic has been around for years: think the DeLorean in Back to the Future. Even before that, Jules Verne reportedly was offered a significant sum to mention specific shipping companies’ names in his 1873 novel Around the World in Eighty Days.
The concept has gained extreme traction lately, thanks in part to a generalized “advertising fatigue” among consumers, who merely tune out or switch off the commercials on television and skim over website and print ads without even seeing them.
Now a startup called Insertion Product Placement has brought product placement to the adult entertainment industry. IPP left the gate during the Adult Entertainment Expo in Las Vegas in January, glad-handing potential clients and scouting products, services and producers who might be good “fits” for each other. According to a spokesperson, IPP picked up Adam & Eve and David Lord’s Rock Star Entertainment on the production side.
On the product side, IPP signed a deal with new female-to-female toy company InJoyUs and almost immediately found a spot for a toy in a Harmony Films scene.
“More and more, we’re seeing big Hollywood films relying on product tie-ins to get their movies made,” said IPP Managing Partner Casper Curtis. “It just makes sense to bring this philosophy to adult films. We’ve got top talent looking to work with us and great products both in and out of the industry looking to tap into an ever-increasingly attractive demographic of consumer.”
More information about the company is available at InsertionPP.com.
