CYBERSPACE – Chris Moneymaker, winner of the World Championship 2003 World Series of Poker, has turned his winnings into a new, lucrative career. Moneymaker, a former accountant, used his $2.5 million payday to jumpstart a career as a pitchman for PokerStars, known for their television poker tournaments such as “Poker Royale: Battle Of The Sexes.”He started Moneymaker Gaming, which offers gaming collectibles, poker chips and other gambling related accessories. So far, he has secured exclusive contracts with Death Row Records, FHM model Vida Guerra, and several NASCAR drivers such as Jeff Gordon and Jimmie Johnson.

Now Moneymaker Gaming has added another feather to its cap. It was announced that Playboy Enterprises and Moneymaker Gaming have partnered to create merchandise branded with the special Playboy touch. The collection will include a variety of items from collectible poker chip sets to tables and other such memorabilia.

“Poker is a logical brand extension for Playboy, and Moneymaker Gaming is a natural partner,” remarked Sarah Haney, Director of Entertainment Licensing for Playboy Enterprises. “Chris’ overnight success reflects the aspirational Playboy lifestyle and Playboy Poker offers both amateurs and professionals an opportunity to partake in the good life.”

“Poker and Playboy go hand in hand,” said Moneymaker. “It’s a match made in Las Vegas heaven, and I am proud to bring the two together. We’re committed to making Playboy a dominant player at the poker table.”

The new products will be featured at the World Series of Poker lifestyle show, running during the play of the Main Event and at MAGIC Las Vegas in August. Products will also be available at PlayboyStore.com, MoneymakerGaming.com and at the Playboy Concept boutique in Las Vegas.