Last fall, sexual wellness brand plusOne released the first line of premium vibrators to be carried in store at Walmart, and over the past few months, we’ve been listening to feedback, learning more about what our customers want from their pleasure products. After months of retooling and refinement, we’re pleased to offer plusOne customers an even more luxurious experience — at the same affordable price plusOne has always offered.

“Vibrating rings have long been the most popular toy for couples, but historically, stores like Walmart have stocked vibrating rings from condom companies, who make cheap, disposable options, that are designed to be thrown away after one use,” says plusOne spokesperson Stephanie Trachtenberg. “We saw the opportunity to provide consumers with a better experience,” one that gives couples a body safe, rechargeable vibrating ring that helps them enhance the pleasure they feel together. And unlike cheap rings, which can break when stretched, the plusOne ring is stretchy enough to accommodate a range of bodies, adapting to give every user the perfect, snug fit.

Best of all, plusOne’s new vibrating ring manages to combine the thoughtful design and enhanced experience of a premium product with a price that’s accessible for everyone. Check it out at Walmart and Target stores across the country, where it retails for under $20.