Top pleasure product brand plusOne® is scaling to new heights during COVID-19 lockdown with record sales of its sexual wellness devices, as the company debuts its super-charged newest addition, the Vibrating Wand, to Target stores.

As interest in affordable pleasure vibes surges, plusOne is in the driver’s seat as the fastest-growing sexual wellness brand in the industry – also ranked #1 in units and sales dollars, with 56.6% of the category share (per Nielsen data).

“During the peak of the coronavirus lockdown in the U.S., the sales of some plusOne items spiked as much as 121% in comparison to January and February, before the stay-at-home orders,” said company founder Jamie Leventhal. “Throughout the pandemic, our team fought like hell to keep production running in order to meet growing consumer demand.”

“plusOne is at the forefront of democratizing sexual wellness, eliminating taboos, emphasizing the health aspects of masturbation and orgasms by providing quality stress relief at a fair price during a time when sexual self-care products have evolved from a typically luxury and pleasure perspective into more of a wellness necessity. “self-care is an essential necessity,” added Leventhal.

“Masturbation is well-known to help reduce stress and promote better sleep – both of which are crucial during isolation, whether you are battling COVID-19 anxiety, insomnia or homeschooling is driving parents crazy.”

The new plusOne Vibrating Wand is now available at Target stores nationwide and on Target, with additional retailers coming soon. Visit myplusone to learn more about the company’s growing selection of products and availability.