UK — While many woman may have been dismissed as not being “Playboy bunny beautiful,” the magazine famous for glamorously showcasing beautiful women in little or no clothing is poised to help make more British women more beautiful.A new line of cosmetics, called Playboy Beauty is poised to introduce at least one generation of women to a new way of saving face during the month of March.

Aimed at the 16 – 30-year-old, upscale color cosmetics user and already available in the United States, more than 90 products will hit the English fashion scene next week, ranging in price between $20 to $43.

Manufactured and distributed by U.S. company High Maintenance, the cosmetics will be found at Selfridges department store, with more high-street retailers added over time.

Featuring the iconic rabbit head on its packaging, London, Birmingham, and Manchester shoppers will be able to select from a variety of Hollywood Nights Eye Shadow shades, as well as various colors of Hef’s Favorite Lip Gloss, Calendar Girl Lipstick, and First Blush. Colors and styles will be introduced in response to fashion trends and seasons.

The cosmetics will be added to a growing list of Playboy brand products in the UK proudly boasting the bunny logo, including t-shirts and chocolates.