Pineapple Support, the adult industry’s leading mental health nonprofit, announced that Playboy will increase its support to Partner-level sponsorship. Playboy has been a valued partner of the organization since December 2020, one of the more than sixty adult businesses and organizations that commit funds and resources to the nonprofit.

“Sponsoring Pineapple Support is important to Playboy,” says Holly Ruprecht, Playboy’s Director of Marketing and Subscriptions. “We believe in sex worker rights and understand the challenges they face, especially with social media bullying on the rise. Pineapple Support fosters a vital safe space for sex workers, so we are proud to be a sponsor.”

Pineapple Support was founded by Leya Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, which is a qualified 501(c)(3) tax-exempt organization in the United States, has so far connected over 5,000 adult performers to mental health services, including free and low-cost, therapy, counseling and emotional support.

“We’re so thankful to Playboy for answering the call and realizing that, after a difficult few years, we all need to increase the mental health support available to those who work in our industry,” says Tanit. “As one of the most recognized brands in the adult industry, Playboy’s decision sends an important message to the larger community. We applaud them for their ongoing commitment to the wellbeing of adult performers, and for always investing in the future of this industry.”

To find out more about becoming a sponsor of Pineapple Support, please visit Pineapple Support. Details about additional ways to support, as a company or individual, can be found on the organization’s website Pineapple Support.