LOS ANGELES, Calif. – At the 2023 Adult Novelty Manufacturers Expo (ANME) Show held just outside Los Angeles earlier this month, pjur “presented and won over visitors with its new brand design,” the company says, calling the unveiling of the new brand design “the kick-off for the global brand refresh in North America.”

Two weeks on from the reveal of its new brand design, pjur says “the response has been staggering” – and to celebrate the success of the new design, the premium personal lubricant manufacturer is now running a makeover contest.

“Since last autumn, pjur has impressed with modern, vibrant colors, high quality design, and esthetic images,” the company said in announcing the makeover contest. “This process took two years, and the result is clearly worth the effort, as it’s already enthusing customers around the world. And now North-American retailers have the chance to shine too with pjur: at the show, pjur launched a makeover contest and countless participants have already entered. Running up to the end of September, all pjur fans can enter the contest and become a part of pjur’s global brand refresh. It’s so easy to join in: simply submit a brief explanation of why you’re a fan of pjur and why your store needs a makeover.”

Alexander Giebel, CEO and founder of the pjur group, called the contest “a unique opportunity for every retailer who loves pjur to become part of the global brand refresh and enhance their store.”

“Our new brand design means pjur products are staged better than ever before. They’re a real eye-catcher for any store and magically draw in customers,” Giebel added.

In a notice on the contest entry form, pjur said the brand is “looking for passionate, loyal pjur customers who want to improve their store’s pjur branded appearance and customer experience.”

“All you have to do is write a short explanation on why your store needs a make-over and why you love the pjur brand and submit it,” the explanation continues. “To qualify, your store must already carry and sell pjur products and you must be willing to dedicate a 2′ x 4′ space for the planogram makeover.”

For more information and the full makeover contest rules, click here.