WASSERBILLIG, Luxembourg/TAIPEI, Taiwan – The pjur group and U-GEM Corporation announced today that the two companies are starting a collaboration on April 1 that “aims to further expand distribution of the pjur brand on the Taiwanese market,” putting to use U-GEM’s knowledge of the local market to “expand pjur brand awareness through targeted marketing activities.”
Under the agreement, U-GEM will distribute premium personal lubricants and enhancement products from the pjur group. The products will be marketed under the pjur brand, which has “achieved a high level of brand awareness worldwide thanks to its continuous innovations,” the companies said in their announcement.
“All pjur products combine pure experience and enjoyment with premium cleanliness and quality,” the companies added in their statement. “They are dermatologically tested and subject to rigorous quality and safety management in line with German law.”
Jason Hwang, CEO of U-GEM Corporation, said he believes pjur is an asset for U-GEM’s personal lubricant portfolio.
“pjur is a premium brand with more than 25 years’ experience,” Hwang said. “The products are registered as tested medical devices, which builds trust with consumers. At U-GEM we have high expectations of the products we distribute, which is why we are delighted to be working with pjur.”
The pjur group noted that customers “will benefit from the partnership thanks to U-GEM’s many years’ experience in the Taiwanese market,” adding that the U-GEM team will be “the first point of contact for customer concerns and also be responsible for operations.”
“In U-GEM we have found a partner with extensive market expertise that covers a variety of online and offline sales channels,” said Alexander Giebel, CEO & founder of pjur. “As part of their approach, they reach out to customers where they already shop and offer excellent service. They are a strong partner that will drive the distribution of pjur premium intimate products. Together we will bring pjur products even closer to consumers.”
For more information on the pjur group and its products, go to pjur.com.
