pjur recently released some results from its “pjur & You” customer survey.
The survey was conducted in conjunction with the organization’s 25th anniversary in an effort to find more out about relevant customers. Who are they? How long have they “known” pjur? What do they value about the brand and its products?
The survey ran from March to September 2020 and gathered responses from nearly 2,000 customers from more than 30 countries. No information about the sampling framework or methodology was included in pjur’s data release. As such, the following results should be considered illustrative, but not representative.
pjur’s response summary follows.
1. Happy relationship with pjur: Customers are very satisfied and loyal
25 years is a long time. A narrow majority of respondents (49%) stated that they have “had a relationship” with pjur for a long time. 6% of those are even pjur fans from day one in 1995. Another third (39%) has known pjur for some time, while 12% are only “newly in love” with pjur. Almost two thirds (64%) judge their relationship with pjur as “very good,” and another third (32%) as “good.”
2. Customers associate pjur with intimate moments
When asked about their connection to pjur, customers stated they associate the brand with intimate moments. As advantages of the brand, they stated: pleasant feeling during sex (21%), the high product quality (18%) and the long-lasting effect, without getting sticking (19%).
3. First contact online or in erotic store
One third of respondents said they “met” pjur during an online research (37%) or in an erotic shop (31%). Personal recommendations from friends came in third (16%). In addition, the first contact with pjur took place, among other things, at the gynecologist, in the pharmacy, on social media or at a health fair.
4. Lubricant is Ageless: Majority is between 25 – 44 years old
Personal lubricant can clearly be used at any age, the majority (57%) is between 25 and 44 years old. Just under a third (29%) are between 45 and 64 years old.
5. Relationship Status: Taken
As far as relationship status is concerned, most of the respondents are already “taken:” Either in a partnership (31%) or married (26%). It seems, that only few singles (9%) and freshly in love (8%) have discovered the advantages of personal lubricants for themselves.
6. Love is Love
Love comes in all colors and shapes, and so do the participants of the survey. Although the vast majority identified themselves as heterosexual (68%), 15% identified as gay or lesbian. One in ten (11%) fancies both sexes (bisexual) and 6% of respondents either don’t care about gender or they don’t identify with any of the proposed categories.
Interesting!
Find out more about pjur at pjurlove.com.
