pjur (pronounced pure), a manufacturer of personal lubricants with over 60 intimate products in a range of different categories, announced they ended 2022 with international acclaim.
In addition to being awarded the ean EROTIX Award for “Brand Development of the Year” and the SIGN Award for “Lube Company of the Year,” they’ve also been nominated for the upcoming ANME Show in the categories “Sex Lubricant Company of the Year” and “Sex Lubricant of the Year.”
pjur credited the recognition to “taking a chance” in 2022 by changing their branding and launching a new line. They rethought their familiar design, modernized it and developed products aimed at the luxury segment. Since last September, pjur has been using a new color palette stating that it “gives the brand a more modern, fresher feel.” Their logo was further updated and completed with the new tagline “Feel the Real.” According to press for the company, all pjur products will gradually be moved to the new design in the next few years.
In discussing their new product range, pjur stated that the personal lubricant dubbed “pjur INFINITY” was created exclusively for the premium segment, “to address the needs of discerning customers who value high-quality products.” Only available from selected retailers, pjur INFINITY will be packaged in an elegant glass bottle.
“The awards we’ve won in Europe confirm we did everything right with the brand refresh and the pjur INFINITY launch, with its selective marketing strategy. pjur INFINITY might boast the established pjur “Made in Germany” quality, but it also has an extraordinary design, with a modern, elegant look that speaks to customers looking for something exceptional. Together with our customers, we’re looking forward to taking pjur down this very new path in the future, in both Europe and the U.S.,” says Alexander Giebel, CEO & founder of pjur.
To find out more about pjur and their products head to their website at pjur.com, Twitter @pjur, Instagram @pjurlove, YouTube @pjurgroup, and Facebook @pjurgroup.
