NEW YORK – In a statement issued today, intimate products brand pjur said the company is continuing to “expand its presence in the US market” and is “now represented with selected products” at Flying Solo in New York.
In the announcement, pjur noted that its pop-up placement was realized in collaboration with their North American exclusive distribution partner Lovehoney Group and “marks another step in strengthening international brand presence as well as direct engagement with end consumers.”
pjur added that Flying Solo is “known for its curated selection of innovative and high-quality brands and offers an inspiring environment that perfectly aligns with pjur’s values.”
“The on-site presence makes the brand directly tan-gible and allows for targeted interaction with a style-conscious and discovery-driven audience,” pjur added. “The store attracts an international, trend-oriented clientele that values quality and new experiences. The placement underlines pjur’s premium positioning and situates the brand in an environment defined by a curated brand experience. At the same time, pjur gains additional visibility in a global mainstream hotspot and sets a clear signal for continued growth in the US market.
The company added that with its presence at Flying Solo, pjur is showcasing key products from its portfolio, including MAN Lust pleasure gel, its companion product WOMAN Lust and INFINITY water-based lubricant.
“MAN Lust introduces new impulses into intimate moments and enables men to experience arousal more intensely and consciously,” pjur said. “Its water-based formula with natural paracress (spilanthol) delivers a noticeable activating effect and an intense tingling sensation lasting up to 15 minutes. As a counterpart to pjur MAN Lust, specifically developed for men, pjur WOMAN Lust supports targeted clitoral stimulation and allows women to intensify their arousal individually. The water-based formulation with high-quality ingredients provides a stimulating sensation that can last up to 15 minutes.”
“pjur INFINITY water-based complements the range as a particularly premium lubricant,” the company added. “It combines an intense sensory experience with noticeable care benefits. The water-based formulation is ideal for use with sex toys and is free from preservatives, parabens, and glycerin. Visually, pjur INFINITY also stands out: its elegant glass bottle makes it a stylish eye-catcher.”
pjur added that the brand’s presence at Flying Solo NYC “increases pjur’s visibility among end consumers and positions the brand within a curated environment known for quality, innovation, and contemporary brands.”
“Those engaging with this space have clear expectations in terms of attitude, standards, and brand mindset,” pjur added in the announcement. “Being embedded in this context directly enhances how pjur is perceived, strengthens trust and relevance with the end consumer, and contributes to the brand’s Love Brand ambition.”
For more information about pjur and the products offered by the company, go to pjur.us. For more information about Flying Solo NYC, go to FlyingSolo.nyc.
